Prululla looks at the power of clothing to elicit involuntary memories. Whether these memories are real and autobiographical or imaginary and collective, our aim is to evoke this fascinating connection.

Based between London and Rome, Prululla produces locally in the region of Umbria using carefully sourced, high-quality Italian textiles. Aesthetically influenced by constructivism and Boris Mikhailov's superimposition series, the designs are imbued with nostalgic atmosphere and dictated by shape synthesis.

Combining aesthetic sensibilities from her birthplace of Russia with an innate sense of Italian luxury from her upbringing in the Umbria region, Prululla founder Maria Tokmakova brings a unique perspective to womenswear. Drawing on her education at LCF and Goldsmiths, conceptual design in the spirit of constructivism is executed without sacrificing wearability, while motifs from late Soviet domestic textiles are elevated in elegant fibre choices.

Textiles are central to the brand, where sustainability is realized in the context of creating quality garments designed to last beyond a single season. Prululla is made exclusively in Italy where sourcing and manufacturing can be carefully controlled. Prululla believes firmly in the Italian garment industry and is committed to being a part of its future. The AW19 collection is centered around knits in a cashmere and merino wool blend, all locally sourced in the Umbria region. Prululla believes in establishing relationships with producers that extend beyond the traditional roles of designers and manufacturers.